“We Rise by Lifting Others” – Puma & Davido Collaborate on Sportstyle Collection 2023

Puma & Davido partner on Sportstyle Collection: ‘We Rise by Lifting Others’

The collection are a beautiful mix of Nigerian culture and current trends, and it consists of a tracksuit, t-shirts, shorts, and hats, featuring the vibrant green and white colors of the country’s flag. Each piece has been carefully designed by Davido to ensure comfort and style. The tracksuit along with the t-shirts, shorts, and hats can be worn on various occasions.

When working on the collection, Davido said he felt inspired by the philanthropic work of his father which had a strong influence on his own philosophy in life: “’We rise by lifting others’ is a quote I always loved,” said Davido. “It means that as I grow, I want other people to grow with me.” Each piece of the collection emblazoned with the same motto. By choosing these clothes, Davido’s fans and the wider audience are not only wearing modern shapes but also spreading a message of encouragement to those around them. 

Davido is one of Africa’s most successful music artists with more than 20 million followers on social media and four successful albums to his name. Through his music, Davido continues to transcend the concept of time, trends, and fashion as a certified hitmaker. His new album TIMELESS will reminisce and super serve core engaged fans while strategically connecting with new audiences who are familiar with Davido’s pioneering roots and achievements. The collection will be available in stores and on puma.com starting April 7. 

Puma Posted

Davido is helping fans gear up with his latest Puma collection that dropped Friday (April 7) after gearing up for his latest album release.

Puma & Davido

“‘We rise by lifting others’ is a quote I always loved. It means that as I grow, I want other people to grow with me,” Davido said in a press statement.

Puma & Davido

Back in December 2021, Puma announced that the “Fall” singer became a global brand ambassador and his long-term contract underscored the sportswear manufacturer’s commitment to the rapidly growing African market. “We could not be more excited to welcome Davido to the PUMA family!” Johan Kuhlo, Puma’s General Manager EEMEA Distribution, said at the time. “Throughout our history, Puma has had strong roots in Africa, football and beyond. Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally.”

Davido’s new Sportstyle collection arrives on the heels of his fourth studio album Timeless, which dropped last week and features collaborations with Asake, Angélique Kidjo, Skepta and more where he reflectes on the separate and devastating deaths of his mother, close friend, security guard, and photographer. “Sometimes I might not be the happiest,” he said. “You might see me on the road [and, still] I’ll try to smile, because at the end of the day, that’s my job. My job is to entertain. My music makes people happy.” Davido