Unveiling Rihanna’s Maternity Elegance: The Savage X Fenty Collaboration
In a bold and revolutionary move, global icon Rihanna is once again shattering the norms of maternity fashion with her latest creation – a sultry and empowering maternity capsule collection in collaboration with Savage X Fenty, her trailblazing lingerie brand. The collection, which comes as Rihanna and her partner, rapper A$AP Rocky, eagerly anticipate the arrival of their second child, pushes the boundaries of traditional pregnancy attire, exuding confidence, comfort, and unapologetic sexiness.
This isn’t the first time Rihanna has defied expectations during pregnancy. Back in 2022, when she was expecting her first child, she effortlessly challenged conservative conventions by gracing red carpets and events in a series of eye-catching minidresses, heels, and daring cutout ensembles that proudly showcased her baby bump. Now, with her second pregnancy, she’s taking her fearless approach to maternity fashion to new heights by introducing a collection that empowers moms and moms-to-be to embrace their sensuality and feel their absolute best.
Rihanna’s vision for the maternity capsule collection is clear: to provide women at every stage of their pregnancy journey with pieces that exude both confidence and comfort. “The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys,” Rihanna passionately expressed in a news release. “I want to remind people that you can still channel sexiness and feel-good while being a parent.”
The heart of the collection revolves around a range of meticulously designed bralettes and an oversized graphic tee with a cheeky proclamation: “Make More Babies.” These pieces are not only fashion-forward but also functional, catering to the unique needs of expecting mothers. Each bralette is ingeniously crafted with features that prioritize both comfort and ease of use for multitasking parents. One-hand functionality, a full nursing sling with a convenient neckline-to-underarm opening, adjustable front-facing straps and back closures, and user-friendly nursing clasps that securely click into place – these thoughtful details ensure that fashion seamlessly intertwines with functionality.
Reflecting on her own pregnancy journey, Rihanna expressed her determination to maintain her signature style throughout her pregnancy. “When I found out I was pregnant, I thought to myself, ‘There’s no way I’m going to go shopping in no maternity aisle.’ I’m sorry — it’s too much fun to get dressed up,” Rihanna revealed in an interview with Vogue for their May 2022 cover story. Her refusal to compromise on her personal style and self-expression has culminated in a collection that empowers women to embrace their changing bodies while remaining true to their inner fashionista.
Savage X Fenty’s venture into maternity wear underscores the brand’s unwavering commitment to inclusivity across all aspects of its offerings – from clothing and accessories to beauty products, sizing, campaigns, and branding. The capsule collection, available in sizes XS to 4X, exemplifies this commitment, allowing women of diverse body types to indulge in Rihanna’s iconic style. With prices ranging from approximately $35 to $60, the collection strikes a balance between affordability and luxury, making it accessible to a wide range of expecting mothers.
Ultimately, Rihanna’s groundbreaking maternity capsule collection for Savage X Fenty isn’t just about fashion; it’s a movement that celebrates motherhood while defying the notion that pregnancy necessitates sacrificing one’s sense of self and style. “We want to make people look good and feel good,” Rihanna affirmed. “We want you to feel sexy and have fun doing it.” This collection encapsulates the essence of modern motherhood – an unapologetic celebration of both womanhood and the incredible journey of becoming a parent. As Rihanna continues to reshape the boundaries of fashion, her maternity capsule collection stands as a testament to her indomitable spirit and unyielding commitment to empowerment and inclusivity.
In picture of the Savage x Fenty Maternity collection, below.
