It’s been a busy old year for Kim Kardashian. From finalising her divorce from Kanye West to launching the new Kardashians show and wearing just about every custom Balenciaga look in between, it doesn’t appear that the 41-year-old American star takes a day off.
What’s more, it looks like Kardashian has been making moves behind the scenes with her beauty brands too. On 2 April, the Instagram for KKW Fragrance posted a statement confirming the brand would be shutting down for good, or rather, to make way for a new one.
In the statement, Kardashian explains that she is shutting down all previous iterations of her beauty line, so that; ‘We can relaunch fragrance in the future under a brand new name – and under a new web store where you purchase from all beauty categories under one site.’
This entire collection is housed in neutral tones of beige, grey and, well, greige, mimicking the colour palette of the mogul’s SKIMS shapewear line. As for price point, it’s on the slightly more expensive side. The SKKN By Kim eye cream will set you back $75 (around £60), the cleanser $43 (around £35), whilst the entire collection costs $575 (around £467).
On the plus side, each product comes with a refill alternative that costs roughly £8 less which means your repeat purchases save you a little money each time.
Wednesday, a skin care brand called Skkn by Kim. Kardashian’s own skin care routine and her 15-year journey battling psoriasis inspired the brand, according to a statement.
“In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly crafted and universally loved products that are performance driven — and I have carried this same drive and approach with me into creating a legacy skin care brand,” Kardashian said in a statement.
Skkn by Kim launched with nine products: a toner, an exfoliator, a hyaluronic acid serum, a vitamin C8 serum, a face cream, an eye cream, oil drops and a night oil. Products include the Skkn by Kim toner, which uses double acidic and enzymatic exfoliation through a blend of enzymes, AHAs and witch hazel meant to reduce the appearance of pores and enhance the skin’s texture; an exfoliator, which is made with pomegranate and pumpkin enzymes and aims to deeply cleanse the skin, and oil drops, which are described as a “supercharged Vita-C Glow Oil” that promote glowing skin.
