Young Brands Redefining African Fashion with Afrocosmic Designs

SUPER YAYA: Redefining African Fashion with Afrocosmic Designs for the Party Girls

In recent years, the fashion industry has witnessed a growing interest in African fashion. From traditional prints to contemporary styles, African fashion has been embraced by designers and fashion enthusiasts worldwide. However, amidst the plethora of African-inspired designs, Rym Beydoun, the founder of Super Yaya, stands out with her unique afrocosmic aesthetic.

Launched in 2015, Super Yaya is a fashion brand that redefines preconceived ideas of African fashion. Beydoun draws influence from her roots, having been born and raised in Ivory Coast as a fourth-generation Lebanese. Her upbringing in Ivory Coast exposed her to diverse cultures and traditions, which inspired her to create a brand that embraces an afrocosmic aesthetic.

Super Yaya’s designs are a fusion of African and cosmic elements, resulting in a style that is both modern and traditional. Beydoun’s approach to design is unconventional, as she opts for abstract motifs rather than cliche patterns. Her designs are bold, vibrant, and playful, perfect for the party girls who are not afraid to stand out.

One of Super Yaya’s signature styles is the “Kaba” dress, a traditional Ivorian outfit that Beydoun reinvents with a modern twist. The Kaba dress is a long, flowing gown with a fitted bodice and a flared skirt. Beydoun adds her afrocosmic touch to the Kaba dress by incorporating bright colors, bold prints, and intricate details. The result is a stunning piece that celebrates African heritage with a contemporary flair.

Super Yaya’s collection also features a range of tops, skirts, and pants that are perfect for the party season. The “Tie and Dye” top is a standout piece that combines the traditional African dyeing technique with modern design. The top features a vibrant tie-dye pattern and a playful, off-shoulder design that is perfect for a night out.

Another must-have piece from Super Yaya’s collection is the “Palazzo” pants, which are wide-legged pants with a flowing silhouette. Beydoun adds her afrocosmic touch to the Palazzo pants by incorporating bold prints and bright colors. The Palazzo pants are versatile and can be dressed up or down, making them a perfect addition to any party girl’s wardrobe.

Super Yaya’s accessories are just as impressive as their clothing. The brand’s “Cosmic” earrings are a standout piece that features a unique design inspired by the cosmos. The earrings are made from recycled materials, making them an eco-friendly choice for fashion-conscious consumers.

Super Yaya’s commitment to sustainability is evident in their use of eco-friendly materials and ethical production practices. The brand works closely with local artisans in Ivory Coast to create their designs, ensuring that their production process is sustainable and ethical.

In conclusion, Super Yaya is a brand that redefines preconceived ideas of African fashion with its afrocosmic aesthetic. Rym Beydoun’s unique approach to design results in bold, vibrant, and playful pieces that are perfect for the party girls. Super Yaya’s commitment to sustainability and ethical production practices is a testament to their dedication to creating fashion that is both beautiful and responsible. With their stunning collection of clothing and accessories, Super Yaya is a brand that every fashion enthusiast should have on their radar.


📸/photography courtesy Teed official instagram

TEED is a Benin-based fashion brand created by designer Tetteh. The brand is known for its exquisite designs that fuse traditional African textiles and techniques with contemporary fashion styles. Tetteh’s vision for TEED is to create a brand that celebrates Africa’s rich cultural heritage while also promoting sustainable and ethical fashion practices.

TEED’s collections feature a range of garments, including dresses, skirts, and pants, all made with high-quality materials and impeccable craftsmanship. Tetteh’s designs often incorporate bold prints and vibrant colors, showcasing the beauty and diversity of African textiles. TEED is committed to supporting local artisans and promoting fair trade practices, ensuring that each piece is not only beautiful but also responsibly produced. With its unique fusion of fashion and tradition, TEED is a brand that truly embodies the spirit of modern African fashion.

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