Helmut Lang, the iconic fashion brand known for its pioneering minimalism and artistic collaborations, has announced Peter Do as its new Creative Director. In a statement, Do expressed his deep honor to be entrusted with ushering in the next chapter of Helmut Lang’s legacy. As of May 15, 2023, Do will oversee both the men’s and women’s collections, reporting directly to Helmut Lang CEO Dinesh Tandon. This appointment marks a significant moment for the brand since the tenure of Shayne Oliver, and it aligns with Helmut Lang’s ethos and heritage. Do will continue to lead his own eponymous label alongside his new role.
A Legacy of Evolution:
Founded in 1986 by Austrian designer Helmut Lang, the eponymous brand has undergone various transformations since Lang’s departure in 2005. After a creative overhaul led by Michael and Nicole Colovos, the label took a contemporary direction, deviating from its founder’s edgier and more artistic perspective. Subsequent shifts in design leadership occurred, including the experimental collaboration with Shayne Oliver in 2017. With Peter Do’s appointment, Helmut Lang aims to further evolve while staying true to its innovative roots.
The Rise of Peter Do:
Peter Do, born in Biên Hòa, Vietnam, grew up in the suburbs of Philadelphia before studying fashion design at the Fashion Institute of Technology (FIT) in New York. His talent and clear vision for design caught the attention of industry insiders. Following his graduation, Do worked at Céline under the guidance of Phoebe Philo and later joined Derek Lam’s team. In 2018, he launched his own eponymous label, gaining recognition for his impeccable tailoring and downtown-cool aesthetic. Do’s success led to three CFDA Award nominations and his inclusion as a finalist for the 2020 LVMH Prize.
Do’s Vision for Helmut Lang: Peter Do’s connection to Helmut Lang dates back to his formative years at FIT, where he developed an appreciation for the brand’s radical thinking. As Creative Director, Do aims to honor the foundations of the house while creating new, energetic garments that inspire individuals to challenge conventional notions of self-expression. His experience with luxury fashion houses, coupled with his acclaimed eponymous label, positions him as a natural choice for this role.
The Future of Helmut Lang:
Do’s debut collection for Helmut Lang, set to be presented during New York Fashion Week in September 2023, will mark an exciting moment for the brand. The appointment of such a high-profile figure signifies a renewed focus on Helmut Lang’s unique identity and its commitment to pushing boundaries. Do will be based at the Helmut Lang design studio in New York, reporting to Dinesh Tandon, the CEO of Helmut Lang and also the head of Theory.
Peter Do’s appointment as Creative Director of Helmut Lang heralds a new era for the brand. Known for his effortless cool factor, fine tailoring, and downtown-cool appeal, Do’s vision aligns with Helmut Lang’s ethos and heritage. With his creative leadership, Helmut Lang seeks to reaffirm its position as a trailblazer in the fashion industry, captivating audiences with innovative designs, multidisciplinary collaborations, and a progressive approach to ready-to-wear fashion. As Do takes the helm, the fashion world eagerly anticipates the exciting evolution of Helmut Lang under his guidance.
