The world has fallen headfirst into Chanel fever. Three weeks ago Matthieu Blazy made his debut for the French house at Paris Fashion Week and the buzz hasn’t stopped since. His SS26 collection felt like a rebirth. Sharp tailoring. Emotional simplicity. A new energy that respected the code s but refused to repeat them. Every corner of the internet agreed. Chanel was alive again.
Then Tyla showed up and poured gasoline on it. Her new single “CHANEL” arrived with a hook that immediately embedded itself in the bloodstream. Say you love me, put me in Chanel. It’s too good. It’s too clean. It sounds like a spell whispered in a mirror.
When the video dropped, though, it became clear Tyla wasn’t chasing the new Chanel. She wanted the old stuff the kind of vintage that still smells like cigarette smoke and perfume. Styled by Ron Hartleben, the video spins through decades of the house’s most iconic pieces: a pink corset from the SS93 couture show, the black-and-gold waist chains Linda Evangelista wore in ’91, even the ridiculous and brilliant Hula Hoop bag from SS13. Each look hits like a memory from a different Chanel era, stitched together into Tyla’s own fantasy.
It’s the kind of visual that makes you forget where the archive ends and the music begins. Tyla moves through it all like she owns it part heiress, part street kid, part global pop demigod. There’s no nostalgia here, just heat.
Fashion and music have always been in bed together. Rappers have been flexing designer names since before Instagram made it a visual sport. Pop stars have been building entire identities around couture. Tyla’s just doing it better smoother, smarter, and with a wink that says she knows exactly what she’s doing.
